As per Mohit Aggarwal 2016 was a time of rousing substance. A large number of these thoughts will proceed to develop and pick up energy all through 2017. During a time where even the President tweets every day, advanced substance will keep on capturing consideration.
- The continued rise of mobile.
- In-store marketing and digital marketing grow closer.
- Branding gets a conscience.
- Consumers want instant satisfaction.
- Live video gets even bigger.
But in 2017 digital world there are some changes by Mohit Aggarwal Aastha Group views;
- Focusing on blog storytelling.
- The minimalistic approach works.
- Beware of consumer resentment.
- Expiring content.